Aim Higher, Fly Supersonic


To whom does design address itself: to the greatest number, to the specialist of an enlightened matter, to a privileged social class? Design addresses itself to the need. – Charles Eames

Design is not just what it looks like and feels like. Design is how it works. – Steve Jobs

What is design? Its where you stand with a foot in two worlds – the world of technology and the world of people and human purposes – and you try to bring the two together. – Mitchell Kapor

Good design doesn’t date. – Harry Seidler

Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that’s why is is so complicated. – Paul Rand

The proper study of mankind is the science of design. – Herbert Simon

Recognizing the need is the primary condition for design. – Charles Eames

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution. – Ivan Chermayeff

I think it’s important to design things with a kind of personality. – Marc Newson

Concorde is art, travel, engineering and speed in one package. It has been so well designed, I can’t imagine the basic shape ever being improved. – Simon Jones, Founder, The Concorde Story Exhibition

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. – Steve Jobs

To design the future effectively, you must first let go of your past. – Charles J. Givens


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